noah loul
building the data infrastructure for ai today. ready for superintelligence tomorrow.
founder of sourcex. ceo of b2b rocket. i build businesses at the intersection of enterprise data, ai, and distribution.
- founder, sourcex
- ceo, b2b rocket
- 4x founder
- b2b rocket acquired, 2025

the opportunity i'm focused on
a $2.7 trillion shift. my focus: the data layer.
ai is moving into how we work, build, and create. i'm focused on the business knowledge that can help power it.
through sourcex, i'm building the supply and transaction layer that connects proprietary business data with ai labs—from sourcing and licensing to delivery and payouts.
ai today. superintelligence tomorrow.
explore sourcex →business knowledge in. licensed data out.
sourcex connects the proprietary data inside businesses with the ai developers who need it. records and rights move one way, payment moves back, and one accountable relationship runs the whole deal.
every step on the record.
supply, rights, preparation, approval, delivery, payout. each step is documented before anything moves, so suppliers stay in control and buyers know exactly what they're licensing.
- 01supplysupport records matched to a buyer requestcleared
- 02rightspermitted uses and supplier authority confirmedcleared
- 03preparationpersonal details removed, supplier reviewsin review
- 04approvalsupplier signs off on the releasequeued
- 05deliveryapproved scope delivered to the buyerqueued
- 06payoutsupplier paid on the agreed termsqueued
built in the market.
i'm noah loul, founder of sourcex and ceo of b2b rocket. blackpearl group acquired b2b rocket in 2025. my experience spans ai software, business data, and building distribution for business customers.
i'm building the infrastructure that turns proprietary business knowledge into licensed data for ai.
- name
- noah loul
- founder
- sourcex
- ceo
- b2b rocket
- ventures_founded
- 4
- b2b_rocket
- acquired by blackpearl group (nzx / asx: bpg), 2025
- g2_2026
- top sales software (b2b rocket)
- based
- beverly hills, ca
what keeps me excited.
superintelligence, humanoid robots, and the ability to create beyond imagination.
notes on the data layer.
all writingenterprise data as the next layer of ai infrastructure
compute and models get the attention. the next gap is data that reflects how real work gets done.
what is licensed ai data?
licensed ai data is proprietary business data supplied for ai use under written terms.
what ai labs look for in training data
relevant, rights-cleared, privacy-prepared, and scoped. the rest is noise.
let's build.
for investors, ai data buyers, and enterprise partners building the next layer of ai infrastructure.